Writing a business marketing plan is always the first step to achieving your business goals. It’s important to create a well-researched marketing plan because it will surely lead you to a profitable and successful sale.If you’re planning to put up your own cleaning business, it’s imperative that you have your own marketing plan even if you’re catering to a niche market. This will assist and guide you in your daily decision-making which in turn, will be your key to success.Let me give you some tips on how to start your business marketing plan to keep your commercial cleaning business thriving despite our sluggish economy:Tip 1: Planning on how to allocate your capital is one of the factors you need to consider when creating a business plan.On the one hand, spending on expensive but quality cleaning materials and equipment might lead to slower return on investments. On the other hand, if you scrimp on equipment and cleaning materials, the quality of your service would most likely suffer. You obviously have two choices: cheap equipment but faster ROI or expensive equipment but slower ROI. The key here is to find a balance between cost-optimality and quality service.Tip 2: Setting a price can make or break your cleaning business. Is your cleaning service priced too high or too low?Your business marketing plan should also be based on the law of supply and demand. If your business is located in an area wherein there is pretty much non-existent cleaning business, then you could price it accordingly to position yourself into your customers’ mind as the market leader. However, be sure to provide quality service so that your customers’ will get their money’s worth. If your cleaning business is located in a highly competitive neighborhood, then you have to lower your prices accordingly. Always keep this in mind whenever you’re studying the pricing strategy: your markup should be within the reasonable value which leads me to…Tip 3: Know your competition. Are there are a lot of cleaning services sprouting left and right in your neighborhood? Do you still want to take the risk strong amidst the strong competition? If yes, try to set yourself apart from the rest of the pack. Offer complementary products that your competitors haven’t thought of yet.Tip 4: Set a deadline. When is your target launch? When do you expect to break even or recoup your investment?Setting a deadline will drive and motivate you to be consistent. This will also keep track of your progress as well as help you spot your strengths and weaknesses.More often than not, these factors are often taken for granted. What makes a business marketing plan effective is when you exhaust all possible scenarios. Once you’ve come up with the best AND worst possible scenarios for your cleaning business, then it’s time to put your plan into action!